The traffic report looks healthy, the pages are loading and people are reading, yet the contact form stays quiet. For many business-to-business companies this is the most frustrating pattern in
Plenty of island business owners know the pattern. A burst of enthusiasm produces three blog posts in a fortnight, then the season gets busy, the website goes quiet and the
The date is in the diary, the charity has been chosen, and the email has gone round the office. Then the replies arrive, and half of them say some version
A founder asks three studios for a quote and gets back three very different answers. One offers a logo for a modest fee, another sends a forty-page strategy proposal with
Picture standing at the foot of a great monument at midday, water bottle empty, hat forgotten and the sun bouncing off the stone. It is a memorable scene for the
The pattern is familiar. Someone signs up for a fitness class full of good intentions, finds the first session too fast, too loud or full of people who all seem
The phone rings at seven in the evening, and it is a member of staff asking whether they can offer a customer a discount. It is the fourth question of
Being charged with a criminal offence is frightening, and the days that follow are often filled with questions that nobody around you can answer. What happens next? Where will the
The film is booked, the site is ready and the team is waiting on the lawn, and then the pilot rings to say the flight cannot go ahead. Maybe the
The builders are booked for Monday, the kitchen units arrive on Wednesday, and the sofa, the dining table and forty boxes of books are still sitting exactly where they were.