Category: Marketing

One of the most common questions that people ask us is, “Which is better: PPC or SEO?” This question does not have a single answer, since it really depends on your marketplace, objectives, and current situation.

Search engine optimization (SEO) …

8 reasons social media marketing is essential

One of the key reasons why social media advertising is so successful is the fact online consumers spend around 2.5 hours surfing through the various social media platforms every day.

This suggests that …