Small Business Growth Tips

A small business owner and customer having a conversation
August 17, 2022 0 Comments

1. Come Up with Systems

As a small business owner, you need the power of leverage. While you may have built an amazing business that you operate with proficiency, you need more. You are likely stunting your growth if you are limiting your business to yourself. You need systems in place that you can rely on. These systems can turn your business into a fine-tuned machine.

You need a business with robust systems in place that will allow you to better allocate your time, energy, and focus to other tasks. You want to focus on result-producing activities and outsource some of the busy work. There are a lot of things that you are likely doing on your own that could be easily delegated to someone else. If you’re running a business in Fleet, you should consider joining a Fleet business network and watch how your business starts to spark itself. You want to leverage as much automation and outsourcing as possible so you can focus on the specific areas of your business that can help you grow.

2. Make Improvements to Your Homepage

Along with doing different things to improve your rankings, you want to try to make your homepage look better. Your homepage is the first thing prospective customers see when they frequent your site.

Think about this: As many as 96% of people that get to your site aren’t ready-and-willing buyers. Yet, they will land on your homepage. Because of this, you want to ensure your homepage is well optimized and easy to navigate. Your homepage needs to be accessible or else they will click off and go somewhere else.

If your web content is bad or if you make it difficult for them to find what they are looking for, they will likely leave your site empty-handed. As a result, even the most basic changes can make a significant difference in results. You can boost revenue by a lot by making small tweaks to your homepage. This is especially true when you conduct split testing with different home pages and calls-to-action (CTA).

3. Focus More on Analytics

The majority of larger companies rely on analytics to make decisions. This is something that helps drive their business forward. It helps them optimise ad campaigns, increase revenue, and more. The analytics market surpassed $200 billion by 2020.

There was a report in The Economist that said oil is no longer the kind when it comes to being the most valuable resource. That title now belongs to data. Luckily, data is easier to acquire and leverage than ever before. A lot of small businesses can leverage the same data the larger companies get. You don’t even need to overspend on it. As a business owner, you can even use free tools to get more information about your web traffic and customers.

For example, you can use Google Analytics to show you everything you need to know about the performance of your site. It will show you everything from your site’s visits, bounce rate, average time on site, where people are coming from, and more. All of this information can help you optimise your marketing and targeting efforts. It’s a great way to maximise the performance of your site and optimise conversions. Unbounce is another great analytical tool that you can use if you want to boost conversions on a landing page.

4. Getting Your Blog To Shine

A lot of marketers understand the importance of blog posts. Blog posts tend to be one of the most effective inbound marketing strategies for a lot of sites. Blogging is a great way to drive more traffic to your site. Better yet, it’s a good way to convert traffic into leads for your business. Also, it can help you establish more authority within your niche.

You can showcase your knowledge in the industry and space. It’s also a good way to position your brand better and showcase your value. A good and evergreen blog post can bring a lot of users to your site over time. You’ll find a lot of customers will arrive at your site once you start generating high-quality content. Because of this, you want to try to create relevant and quality evergreen content. The longer your articles and blog posts maintain relevance, the more traffic you can get with them and the fewer updates they will require.

On every site, you want to try to do optimised linking. Try to incorporate pictures and other information about your business. Always try to engage as much as possible with your audience. Try to be active in responding to questions and concerns. This can help you enhance your brand image.

What is perhaps most beneficial about utilising social media and digital advertising is the ability to generate a good online reputation. This can have a major impact on your business with over 92% of consumers trusting friends and family for recommendations. The word about your business can spread very fast in the internet age and it’s a great way to get more people aware of your business.